Please note:  despite the robust data gathering capabilities of the LifeAlytics system, we will not release any personally identifiable information to our solutions partners, employers, or anyone else.  Our technology results in an individual being provided introductions and recommendations based on their eligibility for a solution, service, or product.  In all cases and the user must initiate the contact or choose to engage, and this action, or the results of your action are never identified.   See our privacy policy below.

Thank you for visiting (the “Site”). The Site is owned and operated by Benovate Holdings, Inc. (“LifeAlytics”, “Benovate,” “we,” “our”).  We recognize that you may have questions about our collection, use and disclosure of your personally identifiable information (“PII”).  Accordingly, we would like to share with you this Privacy Policy to inform you about the information we collect from you, how we collect it, and what we do with it.  We value our relationship with you and want to help keep your experience on our Site secure, enjoyable, efficient and easy.

If you have any questions or comments about this Privacy Policy, please contact us at 

By accessing this Site you are consenting to the collection, use, and disclosure of your PII as set forth in this Policy. If you do not agree to be bound by this Policy, you may not access this Site. 

Terms of Access and Use
You agree that you have read, understand and will abide by the terms and conditions of our Terms of Use. 

Personally Identifiable Information (“PII”)
PII is information that can be used to identify you individually.  PII includes, but it is not limited to, your name, social security number, birthday, health data, your mailing address, phone number, email address and credit card information. We only collect PII that is required for you to be able to Use the Site. 

Non-Personal Information (“NPI”)
We collect NPI from you.  NPI cannot be easily used to personally identify you.  It includes, for example, the type of web browser you use, the URL of the previous website you visited, clickstream patterns, your ISP, your operating system and your IP address. 

Use of Personally Identifiable Information
The following examples are illustrative of what we provide using your PII:

Sharing information with your employer (in accordance with any preferences you and your employer have agreed to);

  • Improved services;
  • Information, products and services you request;
  • On-going needs assessment;
  • More personalized experience when using the Site;
  • Enhanced security and customer service;
  • Updated information and notices related to your use of the Site;
  • Special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us); and
  • Invitations to participate in surveys (in accordance with any privacy preferences you have expressed to us). 

Safeguarding your PII
We maintain reasonable administrative, physical, and technological safety measures to protect the PII you submit. However, no computer system is immune from attack and, therefore, we cannot guarantee that your PII will not be disclosed, misused or lost by accident. 

Updating or Deleting Personally Identifiable Information
To update or delete your PII, send an e-mail to or click the link at the bottom of any e-mail message which is sent to you in connection with the Site.

Do not Send us Confidential Information
Apart from the PII that we explicitly require that you provide us with so you can Use the Site, we do not collect nor do we require that you send us any other information. DO NOT SEND ANY INFORMATION THAT COULD BE DEEMED NON-PUBLIC INFORMATION (I.E., CONFIDENTIAL INFORMATION). We are not responsible for safeguarding confidential information you send and you agree that we are not liable, under any circumstances for any public disclosure of such confidential information. 

Disclosure to Third Parties
We reserve the right to disclose PII and NPI (collectively, “Information”) to any successor-in-interest of ours, such as a company that acquires us. We will disclose Information to law enforcement to prevent an emergency, or as otherwise required or permitted by law. 

Are Changes Made to this Privacy Policy?
Yes.  We reserve the right to modify, add or remove any terms and conditions in this Privacy Policy without prior notice or liability to you.  Any changes we make will be effective immediately following posting on the Site. If you provided us with a valid email address, you will receive an announcement indicating an update has been made. 

Children Under the Age of Thirteen
This Site is not intended for children or minors under the age of thirteen years without the permission of a parent or guardian. We will not knowingly collect PII from visitors in this age group. Where information becomes available indicating that a child under the age of thirteen has provided us with PII, the parent or guardian of that child may contact us using the information below. 

Other Agreements
When you sign up to use this Site, you may be asked to agree to special terms governing your use of a special feature. In such cases, you may be asked to expressly indicate your consent by checking a box or clicking on a button marked “I agree.” (This type of agreement is known as a “click-through” agreement.) If any of the terms of the click-through agreement are different than the terms of this Privacy Policy, the terms of the click-through agreement will supplement or amend this Privacy Policy, but only with respect to the matters governed by that “click-through agreement.” The click-through agreement will be incorporated, by reference, to the Terms of Use.